Meet Team VERT

Dan Sims

Dan Sims

Co-Founder & President

Regions: Metro NY, NJ
Contact: dan@vertoutdoors.com

Thirty year outdoor, bike and ski industry veteran. Dan started his first agency in 1989 and continues to service his accounts with the same amount of vigor and laser-beam focus he did at the beginning of his storied career.

Steve Rogerson

Steve Rogerson

Co-Founder & President

Regions: PA, NJ, DE
Contact: steve@vertoutdoors.com

Experienced industry professional. Steve began his career in the outdoor industry as a rep and worked in-house at Patagonia, Lotus Designs and Ralph Lauren. Steve now brings his breadth of expertise to VERT Outdoors.

Mitchell McGuinness

Mitchell McGuinness

Sales Representative

Regions: MD, DC, VA, DE, WV
Contact: mitchell@vertoutdoors.com

Mitchell has been a manufacturer's rep in the sports channel for 30+ years. The greatest time has been spent servicing traditional retailers in the run, outdoor, general sport, comfort shoe & ski trade. Having all this cool gear, that is best used and enjoyed outdoors, keeps me moving. I love biking, hiking, skiing, travel, water sports and more.

Matt Strickland

Matt Strickland

Sales Representative

Regions: Upstate NY, Ski Resort/Race Uniform
Contact: matt@vertoutdoors.com

Matt covers Upstate NY and the Resort Uniform Program for Helly Hansen. When not working, he enjoys skiing, mountain biking and paddling.